Nike’s NFC-powered NBA jerseys are a door to exclusive goods

When the National Basketball Association's 2017-2018 season tips off on October 17th, it will mark the beginning of a new era for the league. For the first time in more than a decade, all 30 teams are going to wear Nike uniforms on the court. The com…

Nike’s secret weapon against sneaker bots: Augmented reality

As resellers of coveted Nike shoes continue to use bots, automated systems that can make purchases faster than humans, the company has been trying to find ways to stop them. And while doing things like in-store or online raffles have evened the playi…

Nike made me a pair of custom sneakers in 46 minutes

Last week, Nike announced the launch of its Makers' Experience, an invite-only, limited-time event where people can design a pair of shoes and have them made in less than hour. And today we had the chance to check it out for ourselves at the company'…

Sports brands are giving wearables another shot at success

Wearables are only as good as the apps they're compatible with. And companies making health-focused products, like smartwatches, fitness bands and even hybrids of these two, are starting to realize that. But in order to have applications that lure pe…

Technology is failing to create transparent supply chains

During the early days of globalization, it was relatively easy for corporations to either hide, or be ignorant of, human rights and environmental atrocities committed along their supply chain. Factories and producers were shifting manufacturing or so…

Dick’s Sporting Goods is the latest retailer to price match Amazon

In what's yet another sign of the shifting retail landscape, Dick's Sporting Goods is now matching prices from Amazon and other competitors online. The new program, aptly named "Best Price Guarantee," is a necessary move by the company to compete wit…